Churu is a premium lickable treat that has made a tremendous success in the cat treat market. Introduced in Japan a few years ago, the Churu treat is now being sold in more than 20 countries in the US, Europe, Asia, and the Middle East market.
The huge success of Churu is due to several factors:
• unparalleled palatability
• food-grade quality ingredients
• easy to feed
• unique functionality to supplement moisture
As we all know, cats are nicky eaters, and more so than dogs. In dry treats, most of the natural flavor is gone in the drying process. However, Churu is a liquid treat and packed under vacuum, therefore all the naturally occurring flavors are retained.
In making Churu, only the highest quality human-grade ingredients are used. In fact, it is made in a human food processing plant using state-of-the-art machinery that complies with human food safety standards.
Churu is easy to feed. Packed in tubes for single consumption, just tear o the tip and it can be fed directly to the cat’s mouth. Cats will crave for it due to its high palatability.
All Churu for cats is supplemented with Taurine, an essential amino acid for cats. It also contains probiotics that help the cat to maintain a healthy ora of intestinal bacteria. Green tea extract, a natural antioxidant, is also added to the treats to reduce the fecal and urine odor.
Energy Churu is available exclusively to veterinary clinics and is now being sold in more than 1,000 veterinary clinics and hospitals all over Japan.
Chicken fillet, chicken fat, chicken essence, oligosaccharide, yeast extract, fish extract, sterilized probiotics, thickener (modified starch), thickening polysaccharides, milk calcium, vitamin E, monascus red, green tea extract
Crude protein (min): 6.0%
Crude fat (min): 0.2%
Crude fiber (max): 0.1%
Crude Ash: 2.0%
Moisture (max): 91%